108: [ixi:z]

[ixi:z] – Individually Basic

This has been a popular fashion brand but seems having been disappeared since years ago.

Some brands have been not very popular but after cautious strategic planning, and have become very successful brands, further innovate and all figures go straight upwards. A good example is ‘Converse’.

Things are hard to estimate and forecast, but one should never under-estimate something or somebody. They can explode suddenly and become uncontrollable.

The market is fluctuating. Surpass, survive, exist, deteriorate, exit are in place all along the process. These also happen on us. You would have times feeling like standing at the top of the world, making satisfactory profits, existing simply, feeling everything is against yourself, or making the final decision to exit, and getting back to the right track afterwards. This cycle is normal and every people should have been in either step for whatever duration. Staying in a particular step for what duration is hard to estimate, but you should not under-estimate one’s potential (to strive upward) or the results of any inadequacy and abuse (pulling down the deep hole).

Maybe a day we can see [ixi:z] again. We would like to see it putting together with Converse.